All professional real estate agents integrate social media platforms into their marketing strategies. Instagram appears to be practically made for the real estate industry because of its visual nature.
Because of that, you want to be strategic in how you present your house, just like any other media. Aside from hiring a San Francisco real estate photographer to take amazing photos, here are several tips you can follow:
Personalize Your Captions
When it comes to making captions for your Instagram photos, there are two things you have to consider. It really varies on the goal of your post. It’s always better if your caption is short. However, you can also take your time if you really have to tell a story.
Usually, professionals recommend a combination method to keep things interesting and fresh. However, you need to always keep it personalized with your goal in mind. This is particularly true if you’re selling your house.
Use Your Feed as a Teaser
It’s fine to showcase more than 1 picture. However, you shouldn’t give away everything. You can attract potential buyers and interact with them via different touchpoints. Your potential buyers will want to dive in deeper as long as it isn’t encumbering.
You need to always bring them full-circle and back to your business. That’s one thing to keep in mind. To make things simple, you are offering interactive content and great photos since you would like to help your potential buyers with your house.
Combine Your Daily Content
You shouldn’t get stuck by publishing all photos of your house each day in the same tired way. Offer your potential buyers something to look forward to.
Sharing photos of yourself with them is one way to connect. You should show your potential buyers what makes your house. You should also think outside the box when it does come to listing images. You need to showcase the excellent features of your home. Consider sharing great angles. Integrate before and after shots on remodel projects. Also, you can add videos.
Apply Your Real Estate Branding
If you’re working for a real estate company, then your professional Instagram should be an extension of your brand. Though your feed should include a range of posts, you will want to integrate several on-brand elements into each post.
Consider the mission statement, brand voice, ambiance, and color scheme. These are several things that can stay consistent while you mix up your day-to-day content.
Imagery is the entire reason for the existence of Instagram. For those who don’t know, Instagram is short for instant camera + telegram. The intention of the developer was to get rid of the noise in social media and only include the most crucial things – likes, comments, and photos.
If you are trying to sell a house and you’re marketing it on Instagram, you’ve got to take the best photos of your house. You need to have eye-catching, high-quality, and unique shots that actually capture what makes your house interesting and special. Of course, a real estate photographer can help.